The 2019 PINK GRL PWR Project was a PINK Nation exclusive digital application for women between the ages of 18-25 to tell us how they would responsibly invest $10,000 into their dream project. Final applicants were hand-selected by an all-female jury of CEO’s, entrepreneurs and business-owners. The digital application generated 5,000 applicants.

Elements from the GRL PWR Project application informed the remaining GRL PWR collateral including mailers, billboards, and the GRL PWR digital hub.