In May 2017, PINK hosted PINK Nation Motel; an immersive road-trip getaway for PINK Campus Reps and a few lucky PINK Nation members in Palm Springs. This experience launched with Let’s Road Trip, a PINK Nation app-exclusive game that offered every player the chance to win a spot at PINK Nation Motel. Inspired by 1960’s Palm Springs signage and the colors of the southwest, the Let’s Road Trip graphics transcended digital and informed all experiential elements of the motel.
Let’s Road Trip drove ~4.5 million sessions with an average session length of 5 minutes and 30 seconds.
